Garden story game review free#

This is another clue as to how invested people are in Lily’s story. So much so, people are organizing them in order, trying to form a timeline – like in the video below. While most of these ads run on social media networks such as Facebook and Instagram, they’re also compiled on the game’s official YouTube channel, titled Lily’s Garden Confusing Universe.Įach video tells a small part of the story but in no particular order, making it even more confusing. The ad copy for this ad on Facebook is, “👌🍆Lily at it again👌🍆”.There are two things you need to know about this ad: While you can’t show nudity and overtly sexual content, you can always insinuate and use double entendres. The key is following all the rules and regulations of a particular ad network but working around them. Wondering how is this game getting away with such racy ads? Not only that, but they’re fully invested in the story. It tells you one thing – people are loving these ads. That’s quite a feat for a mobile game ad. This video ad got more than 300k views on YouTube. One user said, “I guess Lily’s Garden needed watering.” The comment section for this ad is even more hilarious. In this ad creative, titled NSFW, Lily has a life-changing experience with her washing machine. Not only that, but she ends up underneath the table – I’ll leave the rest up to your imagination. In it, Lily’s mother is shamelessly flirting with Blaine, Lily’s boyfriend. This holiday-themed video is titled Not the stuffing he expected… The goal is to shock viewers, grab their attention with something unexpected, and make Lily’s universe that much more enticing. Sexual innuendos are a staple of Lily’s Garden ads. To say that these ad creatives are weird is an understatement they’re downright bizarre.įor example, there’s a video ad titled Whose butt is it anyway? It’s starring Lily Roberts as Lily Roberts, and features a mystery person as random yoga bottoms.

What makes the advertising strategy for this game so unique are these types of dramatic story-based ads that pull viewers in with tales of romance, scandals, and heartbreak. Turns out, Lily faked the positive pregnancy test to get rid of Blaine. It makes you think who would do such a thing – leaving your girlfriend and your unborn baby?īut then, there’s another unexpected plot twist. Upon hearing the news, Blaine spits out his coffee, and in the next scene, we see him riding off into the sunset. She’s excited to share the happy news with Blain, her handsome, ostentatiously dressed partner. In this viral video ad, Lily, a charming girl next door, finds out she’s pregnant.

The best way to explain Lily’s Garden ads is by giving you a little taste. They’re the type of ad creatives that can’t be unseen.īecause of that, Lily’s Garden’s advertising strategy has made a big splash and quickly gone viral. If the algorithms deemed you to be the target audience for Lily’s Garden, you might’ve encountered its ads on social media networks like Facebook or Instagram. Lily’s Garden Ads – Brilliant or Bizzare? This tells us Lily’s Garden has been wildly successful.īut the question is – how did it get there? Along the way, Lily interacts with a cast of intriguing characters, which forms the game’s narrative meta layer.Īccording to AppMagic, Lily’s Garden has been downloaded 70 million times on both iOS and Android.įurthermore, this puzzle game has earned more than $350 million so far. The goal of the game is to help Lily renovate her great-aunt’s garden. Published by the Danish developer Tactile Games, Lily’s Garden is a match-3 blast game.

Garden story game review free#

Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link. To learn more about its exceptional advertising strategy, read my analysis.īut first, here’s some basic info about the game.ĭata source: AppMagic, a leading mobile intelligence platform. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. Some love it, some hate it, but nobody can look away. Lily’s Garden ads have transformed the world of mobile game marketing.